Lowrance

Lowrance: over 65 years of innovation in marine electronics

Lowrance is the brand that invented marine electronics for recreational boaters. Founded in 1957 by Darrell Lowrance with the world's first portable consumer sonar, the company is now part of the Navico group — the world's largest marine electronics manufacturer — alongside Simrad and B&G.

Fishfinders, Chartplotters and Sonar for Every Need

The Lowrance lineup covers every budget: from the HOOK Reveal for beginners, to the Elite FS with touchscreen and Active Imaging 3-in-1, up to the HDS Pro with ActiveTarget 2 Live sonar for the most demanding anglers. Exclusive technologies like DownScan Imaging™ and StructureScan HD deliver real-time, photo-quality images — in both fresh and salt water.